工作職責(zé):
Key objectives
Digital and Content professionals define strategies and develop/deliver strategies and solutions for
managing the capture, storage, security, revision control, retrieval, distribution, preservation and
destruction of CRM Department digital documents and content. Reporting to Senior Manager CRM
Digital Channels, they will deliver first class content solutions to Home Credit set of clients.
In line with the company general brand image approach and together with a team of digital experts,
we improve our clients’ digital and social experience with an outstanding content strategy.
The Team
The Greater China CRM Digital team will contribute to bring Home Credit’s vision to life by:
- tight integration with Campaign team to design and execute customer experience journey on digital
channels and drive sales
- support all existing and upcoming digital CRM channels by creating content relevant to local audience
- technical and business support and analytics of the digital channels
- lead with digital innovation
Duties and responsibilities
? establish high-level concept for the mobile application from a content perspective
? prepare e-campaigns content and develop product positioning and messaging, including message
hierarchy that support overall brand positioning, that articulates the value proposition of Home
Credit products/solutions
? ensure the information on company’s mobile app, website is up-to-date, accurate, and relevant as well
as target user friendly
? work with Lifecycle and Analytics teams as well as independently analyze and optimize copy that
converts
? produce continuous content for social media e-blasts
? coordinate on site content campaigns for digital channels on boarding experiences
? support financial partners’ documentation
? monitor and analyse customer’s feedback and report on improvement solutions
? analyze current trends in digital financial markets, social media and conduct researches on demand
? develop a deep understanding of Home Credit solutions and services including product portfolio, market,
trends and competition
? continuous learning and development across content and wider media opportunities
任職資格:
Education/Experience
? Bachelor’s degree or equivalent from an accredited university or college; financial management or media
major preferred
? over 2.5 years of working experience in digital copywriting with advertising texts portfolio
? financial institutions working experience would be considered as advantage

Knowledge
? high level of advertising modern Chinese skills
? you will work in a international team, fluent written and spoken English is a must
? up-to-date knowledge of what is going on in the digital lives of our target groups
? AB testing
? landing pages and mobile applications

Skills and Competencies
? attention to details
? ability to work independently and within a team while meeting strict guidelines
? be curious, proactive, passionate and questioning

捷信集團(tuán)(Home Credit B.V.)是國(guó)際領(lǐng)先的消費(fèi)金融服務(wù)提供商（簡(jiǎn)稱：捷信），業(yè)務(wù)遍及全球11個(gè)極具增長(zhǎng)潛力的市場(chǎng)。成立于1997年，捷信主要向信用記錄缺失或很少的人群提供負(fù)責(zé)任的貸款，以及簡(jiǎn)單、方便和快捷的消費(fèi)金融服務(wù)。在每個(gè)運(yùn)營(yíng)的國(guó)家，捷信都致力成為當(dāng)?shù)厥袌?chǎng)的領(lǐng)先者。憑借豐富的跨國(guó)運(yùn)營(yíng)經(jīng)驗(yàn)和專業(yè)知識(shí)，捷信得以持續(xù)領(lǐng)先眾多的同行企業(yè)。通過(guò)提供安全和優(yōu)質(zhì)的貸款體驗(yàn)，捷信積極地推動(dòng)并擴(kuò)展普惠金融覆蓋傳統(tǒng)銀行服務(wù)覆蓋不到的人群——我們的很多客戶都是首次借款人。捷信積極推動(dòng)生活水平的提升，同時(shí)滿足借款人的金融需求。截至2016年6月，捷信擁有超過(guò)8.6萬(wàn)名員工，累計(jì)服務(wù)超過(guò)5,990萬(wàn)客戶。捷信擁有強(qiáng)大的業(yè)務(wù)網(wǎng)絡(luò)，包括超過(guò)21.5萬(wàn)個(gè)貸款服務(wù)網(wǎng)絡(luò)點(diǎn)。

截至2016年12月，捷信在中國(guó)的業(yè)務(wù)已覆蓋29個(gè)省份和直轄市，312個(gè)城市，擁有63,000多名員工。捷信與迪信通、蘇寧等全國(guó)知名的零售商有非常好的合作關(guān)系，通過(guò)超過(guò)14萬(wàn)個(gè)貸款服務(wù)網(wǎng)點(diǎn)，累計(jì)服務(wù)客戶超過(guò)2,500萬(wàn)人次。

繼武漢和長(zhǎng)沙客戶服務(wù)中心投入運(yùn)營(yíng)后，2016年9月，捷信正式啟用其在華投資的全新客戶服務(wù)中心 – 天津客戶服務(wù)中心。此前，捷信在華共設(shè)有武漢和長(zhǎng)沙兩大客戶服務(wù)中心，共可容納8000名專業(yè)客服人員，日均服務(wù)量可達(dá)750,000次。隨著天津客戶服務(wù)中心全面投入運(yùn)行，將有近15,000名客服人員為客戶提供7天無(wú)休的專業(yè)服務(wù)，服務(wù)能力和水平都將得到顯著提升。

作為銀監(jiān)會(huì)批準(zhǔn)設(shè)立的首批四家試點(diǎn)消費(fèi)金融公司中唯一的外資公司，捷信消費(fèi)金融有限公司, 其股東為國(guó)際領(lǐng)先的消費(fèi)金融服務(wù)提供商捷信集團(tuán)，于2010年底正式在中國(guó)開(kāi)業(yè)，為中國(guó)的客戶提供消費(fèi)金融服務(wù)。消費(fèi)是促進(jìn)中國(guó)經(jīng)濟(jì)結(jié)構(gòu)轉(zhuǎn)型的重要推動(dòng)力。捷信消費(fèi)金融有限公司積極響應(yīng)國(guó)家擴(kuò)大內(nèi)需、大力發(fā)展消費(fèi)金融的要求，通過(guò)為客戶提供安全、負(fù)責(zé)任的消費(fèi)金融服務(wù)，持繼為中國(guó)的經(jīng)濟(jì)發(fā)展和人民生活水平的提高做出貢獻(xiàn)。

捷信消費(fèi)金融有限公司致力于成為負(fù)責(zé)任的消費(fèi)金融服務(wù)提供商。通過(guò)金融知識(shí)講座、動(dòng)漫和在線互動(dòng)等多種形式，宣傳普及金融知識(shí)，培養(yǎng)并提高消費(fèi)者對(duì)社會(huì)信用和負(fù)責(zé)任借貸的意識(shí)。本著對(duì)客戶負(fù)責(zé)的精神，捷信消費(fèi)金融有限公司創(chuàng)新性地推出了貸款15天猶豫期的制度，為客戶提供安全和優(yōu)質(zhì)的貸款體驗(yàn)。